Marketing automation is not about sending more emails. It is about ensuring that the right communication reaches the right contact at the right point in their journey — without requiring manual action from your team for each one. Biznetrix automation is built on top of your CRM data, spans email and WhatsApp, and requires no technical expertise to configure.
Drag-and-drop canvas for designing automation workflows. Triggers, conditions, wait steps, branching paths, and actions — all configurable without code.
Workflows start when CRM events occur: lead created, deal stage changed, contact field updated, tag added, form submitted, or email clicked.
Each workflow step can send email, send a WhatsApp message, update a CRM field, create a task, or send an internal notification.
Workflows split based on conditions evaluated at runtime — email opened within 48 hours, deal value above a threshold, contact language, and more.
Automation workflows increment or decrement lead scores based on engagement — triggering sales rep alerts when a contact crosses your threshold.
Each workflow shows enrollment count, step-by-step completion rates, exit points, and action outcomes — so you know exactly where contacts drop off.
| Component | Function |
|---|---|
| Trigger | The event that starts workflow execution for a contact |
| Condition | A check applied at runtime that determines which path to follow |
| Wait Step | Pauses execution for a defined period or until a condition is met |
| Action | What happens at each step: send message, update CRM, create task |
| Branch | Splits the workflow into parallel paths based on conditions |
| Exit Criteria | Rules that remove a contact from a workflow mid-sequence |
| Enrollment Filter | Conditions a contact must meet before entering a workflow |
Triggered on lead creation. Sends a welcome email and WhatsApp message within minutes, then a follow-up if no reply in 48 hours.
Triggered when a meeting is booked. Sends confirmation email, calendar invite, and a prep checklist 24 hours before the meeting.
Triggered when deal stage moves to "Proposal Sent". Follows up after 3 days if no email open detected. Escalates to manager if no response in 7 days.
Triggered after 14 days of inactivity. Sends a different message angle, then flags the deal for manager review if still unresponsive after 21 days.
Biznetrix marketing automation is designed for businesses that want to run structured, data-driven outreach without building a technical integration layer or hiring a marketing operations specialist.
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